Hotel Revenue Glossary · Benchmarking

Market Track

An STR product that provides aggregated performance data for an entire hotel market or submarket. Unlike the STAR report which compares against a comp set, Market Track shows overall market trends — total market occupancy, ADR, and RevPAR across all participating hotels.

Why it matters: Market Track reveals whether your market as a whole is growing or declining. If your hotel is declining but the market is growing, the problem is internal. If the market is declining and you are holding steady, your competitive position is actually strengthening.

Worked example: Market RevPAR moved from A$142 to A$150.80, up 6.2%. Yours moved from A$158 to A$161.32, up 2.1%. Both numbers are green and the year looks fine in the board pack. Index them: you sat at 158 / 142 x 100 = 111.3 last year and 161.32 / 150.80 x 100 = 107.0 this year. You gave back 4.3 index points while growing. Growth in a rising market is not performance — the question is whether you grew faster than the water you are floating in.

Common mistake: Using market data as an excuse without checking the submarket. A city-wide aggregate can be down while your five-kilometre catchment is up, because a new convention centre opened or a competitor closed. Pull the submarket cut before you write the variance commentary, not after someone in the owners meeting questions it.

All glossary terms STAR Report Trend Report Comp Set (Competitive Set)