Hotel Revenue Glossary · Benchmarking

Trend Report

An STR report that provides historical performance trends over extended periods (12-60 months), showing how a hotel's metrics and competitive indices have evolved over time. Trend data reveals long-term patterns that monthly snapshots can obscure.

Why it matters: Trend reports reveal the trajectory of competitive performance. A hotel whose RGI has declined from 110 to 95 over 18 months is losing ground even if current metrics look acceptable. Trend data catches gradual erosion before it becomes a crisis.

Worked example: Eighteen monthly RGI readings: 110, 109, 108, 106, 107, 104, and on down to 95. No single month drops more than three points, so no single month triggers a conversation. Price it out. On a 160-room hotel with comp-set RevPAR at A$150, an RGI of 110 is A$165 of RevPAR and 95 is A$142.50 — A$22.50 a night across 58,400 available room nights, or A$1,314,000 a year. The slope is the finding; the month is noise.

Common mistake: Charting your own index without charting the comp set underneath it. An RGI that fell from 110 to 95 while comp-set RevPAR rose 20% means you still grew in absolute terms; the same fall against a flat comp set means you went backwards. The index tells you the direction of the gap, never the size of your own business.

All glossary terms STAR Report Market Track RGI (Revenue Generation Index)