Hotel Revenue Glossary · Benchmarking

Trend Report

An STR report that provides historical performance trends over extended periods (12-60 months), showing how a hotel's metrics and competitive indices have evolved over time. Trend data reveals long-term patterns that monthly snapshots can obscure.

Why it matters: Trend reports reveal the trajectory of competitive performance. A hotel whose RGI has declined from 110 to 95 over 18 months is losing ground even if current metrics look acceptable. Trend data catches gradual erosion before it becomes a crisis.

All glossary terms STAR Report Market Track RGI (Revenue Generation Index)