Hotel Revenue Glossary · Benchmarking

Comp Set (Competitive Set)

A defined group of hotels that are considered direct competitors for the same guests. Typically 4-6 properties selected based on proximity, product quality, price range, and target market similarity.

Why it matters: Your comp set is who you measure yourself against. Performance indexes (MPI, ARI, RGI) are only meaningful when measured against the right competitors. Choosing the wrong comp set can lead to misleading conclusions about market position.

All glossary terms MPI (Market Penetration Index) ARI (Average Rate Index) RGI (Revenue Generation Index)