Hotel Revenue Glossary · Benchmarking

STAR Report

The Smith Travel Accommodations Report, produced by STR (now part of CoStar Group). The STAR report provides a hotel with its competitive benchmarking data — comparing its occupancy, ADR, and RevPAR against its defined competitive set and market aggregates. (STR and STAR Report are trademarks of CoStar Group, Inc.)

Why it matters: The STAR report is the industry standard for competitive benchmarking. It is the source of MPI, ARI, and RGI data that revenue managers, owners, and brand companies use to evaluate market performance. Most management agreements reference STAR metrics as performance targets.

Worked example: Your month: 78% occupancy at an ADR of A$212, so RevPAR is A$165.36. The comp set: 74% at A$228, RevPAR A$168.72. MPI is 78 / 74 x 100 = 105.4, ARI is 212 / 228 x 100 = 93.0, and RGI is 165.36 / 168.72 x 100 = 98.0. Note that 105.4 x 93.0 / 100 = 98.0 — the three indices are one identity, not three opinions. You are winning volume, losing rate, and finishing 2% behind on the only one that pays.

Common mistake: Reading a single month's RGI as a verdict. One 60-room competitor closing a floor for refurbishment lifts your MPI without you selling an extra room, and a comp hotel joining or leaving the set mid-year rebases everything. Check the participating-property count and the supply line before you explain the movement to anyone.

All glossary terms Comp Set (Competitive Set) RGI (Revenue Generation Index) Market Track