Hotel Revenue Glossary · Benchmarking

STAR Report

The Smith Travel Accommodations Report, produced by STR (now part of CoStar Group). The STAR report provides a hotel with its competitive benchmarking data — comparing its occupancy, ADR, and RevPAR against its defined competitive set and market aggregates. (STR and STAR Report are trademarks of CoStar Group, Inc.)

Why it matters: The STAR report is the industry standard for competitive benchmarking. It is the source of MPI, ARI, and RGI data that revenue managers, owners, and brand companies use to evaluate market performance. Most management agreements reference STAR metrics as performance targets.

All glossary terms Comp Set (Competitive Set) RGI (Revenue Generation Index) Market Track