Hotel Revenue Glossary · Data
Snapshot
A point-in-time capture of your hotel's reservation data. Each snapshot records rooms on-the-books, rates, and revenue for all future dates. Comparing snapshots over time reveals pickup, pace, and demand trends.
Why it matters: Snapshots are the foundation of RevPerfect's analytics. By comparing today's snapshot to yesterday's, you see overnight pickup. By comparing to last year's snapshot at the same lead time, you see pace. Without regular snapshots, trend analysis is impossible.
Worked example: Monday's six o'clock capture: 14 December holds 63 rooms and A$18,270, an average of A$290. Tuesday's six o'clock capture: 68 rooms and A$19,890. Pickup is five rooms and A$1,620, so the new business came in at 1,620 / 5 = A$324 a room, well above what was already on the books. Same clock every day and the comparison is honest; capture Monday at six and Tuesday at four and you have measured 34 hours.
Common mistake: Comparing captures taken at different times of day and calling the gap pickup. Six in the morning against six in the evening includes a full working day of reservations. Fix the capture time; when a capture is missed, compare with the last good one and label the window rather than pretending it was 24 hours.