Hotel Revenue Glossary · Demand
Pace
A comparison of current bookings-on-the-books for a future date against bookings for a comparable date at the same lead time in a prior period (usually last year). Pace tells you whether demand is building faster or slower than expected.
Why it matters: Pace is your trajectory indicator. Being "ahead of pace" at 30 days out gives confidence to hold or raise rates. Being "behind pace" is an early warning to take action — whether through rate adjustments, channel opening, or promotional campaigns.