Hotel Revenue Glossary · Demand

Pickup

The change in rooms on-the-books between two points in time for a specific future date. Positive pickup means new reservations exceeded cancellations; negative pickup means more rooms were cancelled than booked.

Why it matters: Pickup is the primary demand signal used in daily revenue management. Monitoring pickup trends allows revenue managers to detect demand changes early and adjust pricing, restrictions, or marketing in response.

All glossary terms Pace OTB (On The Books) Booking Window (Lead Time)