Hotel Revenue Glossary · Demand
Pickup Velocity
The speed at which new net bookings accumulate for a future date, measured over a short recent period (e.g., 3-day or 7-day rolling pickup). High velocity means reservations are arriving rapidly; low velocity means demand is slow.
Why it matters: Pickup velocity is the most time-sensitive demand signal available. A sudden spike in velocity can indicate an emerging compression event, while decelerating velocity on a date that should be building signals a need for rate adjustment or promotional action.