Hotel Revenue Glossary · Demand

Forecast

A prediction of future room demand, typically expressed as expected rooms sold, occupancy, ADR, and revenue for each future date. Forecasts combine historical patterns, current bookings-on-the-books, and known events.

Why it matters: The forecast drives every proactive revenue decision. Pricing, availability controls, staffing, and marketing campaigns are all calibrated against the forecast. A good forecast is the single biggest enabler of effective revenue management.

All glossary terms Pace OTB (On The Books) Booking Window (Lead Time)