Hotel Revenue Glossary · Demand
Need Period
A future date or range of dates where projected demand falls significantly short of the hotel's occupancy targets. Need periods require proactive intervention — promotions, rate reductions, channel opening, or group solicitation — to fill inventory.
Why it matters: Identifying need periods early gives revenue managers time to take corrective action. The further out a need period is identified, the more tools are available to address it — from targeted marketing to group block solicitation to promotional rate activation.