Hotel Revenue Glossary · Pricing

Promotional Rate

A temporary discounted rate offered to stimulate demand during specific periods, channels, or for targeted guest segments. Promotional rates are time-limited and typically include conditions like advance purchase, non-refundable terms, or minimum stay requirements.

Why it matters: Promotional rates are a tactical tool for filling need periods without permanently lowering BAR. The key is ensuring the promotion is fenced properly so it attracts incremental demand rather than cannibalizing guests who would have booked at the regular rate.

All glossary terms BAR (Best Available Rate) Rate Fence Need Period