Hotel Revenue Glossary · Pricing
Last Room Availability (LRA)
A contract clause guaranteeing a corporate client access to their negotiated rate as long as the hotel has any room available for sale, even on the last room. LRA prevents the hotel from closing out the corporate rate during high-demand periods.
Why it matters: LRA clauses represent a significant revenue management constraint on high-demand nights. When a corporate client has LRA at $149 and BAR is $259, the hotel must honor the lower rate on any available room. This makes LRA negotiations a critical component of corporate contracting.
All glossary terms Corporate Rate BAR (Best Available Rate) Compression Night