Hotel Revenue Glossary · Pricing

Corporate Rate

A rate negotiated for eligible travellers from a specific company under agreed booking, availability, and contract terms. It may be fixed or dynamic and may sit below, at, or above the public rate by date; a volume target or preferred relationship does not guarantee realised room nights.

Why it matters: Corporate accounts can create a more predictable base of business, but value depends on realised room nights, net rate, day-of-week pattern, cancellation and no-show behaviour, rate-access terms, servicing cost, and displacement. Compare account-level actuals with the agreement before renewal.

All glossary terms BAR (Best Available Rate) Rack Rate Rate Fence