Hotel Revenue Glossary · Pricing

BAR (Best Available Rate)

The lowest unrestricted public rate available for a specific room type on a specific date. BAR is the reference rate from which other rate levels (corporate, package, promotional) are typically derived.

Why it matters: BAR is the rate lever that revenue managers adjust most frequently. It represents the "going price" for your rooms on any given night and directly impacts occupancy, ADR, and competitive positioning.

All glossary terms ADR (Average Daily Rate) Rate Fence Displacement Analysis