Hotel Revenue Glossary · Demand
Citywide Event
A large event that may generate demand across multiple hotels in a market. Its effect depends on attendance, access, location, segment fit, competing supply, stay pattern, cancellations, and date-specific property response; it does not guarantee compression or a highest-revenue date.
Why it matters: Track dated event evidence and comparable pickup, but validate attendance, access, location, segment fit, cancellations, stay pattern, and displacement. Price and restrictions should follow property response and rollback rules; an event does not lift every hotel or make MLOS or CTA optimal.