Hotel Revenue Glossary · Demand
Seasonality
The predictable pattern of demand fluctuation throughout the year driven by weather, holidays, business travel cycles, and local events. Most hotels experience distinct high season, low season, and shoulder season periods with significantly different demand levels.
Why it matters: Seasonality is the most fundamental demand pattern in hospitality. Understanding your property's seasonal cycle is essential for budgeting, staffing, pricing strategy, and marketing timing. Revenue management strategies differ significantly by season.