Hotel Revenue Glossary · Pricing

Rate Shopping

The process of systematically checking competitor hotel rates across multiple channels and dates. Rate shopping tools automate this by scanning OTAs and brand websites to capture competitor pricing, which feeds competitive positioning decisions.

Why it matters: Knowing where competitors are priced on any given date is essential for setting your own rates. Rate shopping data combined with your pace and pickup information creates the full picture needed for dynamic pricing decisions.

All glossary terms Comp Set (Competitive Set) BAR (Best Available Rate) Rate Parity