Hotel Revenue Glossary · Distribution
Rate Integrity Online
The practice of monitoring and maintaining accurate, consistent room rates across all online distribution channels in real time. Rate integrity online involves automated checks against OTAs, metasearch, and third-party resellers to detect unauthorized discounts or stale rates.
Why it matters: Online rate integrity failures are highly visible to guests. A single search on Google can reveal rate discrepancies across channels, undermining trust in the direct booking proposition. Proactive monitoring tools catch violations before guests do.