Hotel Revenue Glossary · Pricing

Package Rate

A bundled rate that combines the room with one or more additional services or amenities — such as breakfast, parking, spa credits, or event tickets — into a single price. Package rates can be opaque (guests see only the total) or itemized.

Why it matters: Package rates increase perceived value and can lift ADR by bundling high-margin services with the room. They also differentiate the offer from competitors, making direct price comparison more difficult and reducing the impact of rate shopping.

All glossary terms BAR (Best Available Rate) Ancillary Revenue Rate Fence