Hotel Revenue Glossary · Benchmarking

MPI (Market Penetration Index)

Your hotel's occupancy divided by the comp set's average occupancy, times 100. MPI shows whether you're capturing more or less than your fair share of room demand in the market.

Why it matters: MPI above 100 means you're winning the volume game. Below 100 means competitors are capturing guests you could be getting. It helps diagnose whether your challenge is demand generation or pricing.

All glossary terms ARI (Average Rate Index) RGI (Revenue Generation Index) Comp Set (Competitive Set)