Hotel Revenue Glossary · Strategy

Market Mix

The proportional breakdown of a hotel's business across different market segments (corporate, leisure, group, OTA, direct, etc.). Market mix is expressed as percentages of total room nights or revenue attributed to each segment.

Why it matters: An optimal market mix balances high-rated segments with reliable base business. Over-reliance on any single segment creates vulnerability — too much OTA erodes margins, too much corporate limits rate flexibility, too much group displaces transient revenue.

All glossary terms Market Segment Business Mix Displacement Analysis