Hotel Revenue Glossary · Strategy

Business Mix

The composition of a hotel's revenue across different business sources, typically categorized as transient vs. group, or further broken down by corporate negotiated, rack/retail, wholesale, OTA, and contracted business.

Why it matters: Business mix determines the revenue manager's pricing flexibility. A hotel with 60% contracted/group business and 40% transient has limited ability to move rates on most of its inventory, while a hotel with 70% transient can be more dynamically priced.

All glossary terms Market Mix Transient Business Group Business