Hotel Revenue Glossary · Segmentation

Market Segment

A category of hotel business defined by the type of guest, booking channel, or rate arrangement. Common segments include corporate negotiated, OTA, direct/retail, group, and contracted crew.

Why it matters: Different segments have different price sensitivities, booking patterns, and net revenue contributions. Managing your segment mix — the proportion of business from each segment — is key to maximizing total revenue.

All glossary terms Comp Set (Competitive Set) Displacement Analysis Booking Window (Lead Time)