Hotel Revenue Glossary · Operations

Guaranteed Reservation

A reservation secured by an accepted guarantee method, such as a payment card, deposit, or prepayment, under stated cancellation and no-show terms. The hotel normally holds the room according to those terms; collectability is not assured.

Why it matters: A guarantee can give the hotel a contractual basis to apply a no-show charge and may affect arrival behaviour, but realised revenue and no-show probability depend on payment validity, policy enforcement, segment, channel, and property history. Use observed cohorts rather than treating guaranteed bookings as forecast-certain.

All glossary terms No-Show Rate Non-Guaranteed Reservation Cancellation Rate