Hotel Revenue Glossary · Forecasting

No-Show Rate

The percentage of reservations that do not arrive and were not cancelled before the applicable cutoff. Rates vary by property, segment, channel, lead time, booking terms, guarantee status, and date; estimate them from comparable property history.

Why it matters: No-show history can inform overbooking, but the limit should reflect the full cancellation and no-show distribution, current booking mix, room-type constraints, expected late arrivals, walk cost, and service capacity. A historical average alone does not make any overbooking level safe.

All glossary terms Overbooking Cancellation Rate Wash Factor