Hotel Revenue Glossary · Benchmarking

GOPPAR Index

Your hotel's GOPPAR divided by the comp set's average GOPPAR, times 100. The GOPPAR Index extends competitive benchmarking beyond revenue to profitability, showing whether you are converting revenue into profit more or less efficiently than competitors.

Why it matters: A hotel may lead on RevPAR but trail on GOPPAR Index if its cost structure is inefficient. This metric holds both revenue and operations accountable and is increasingly used by owners and asset managers to evaluate management company performance.

Worked example: Your GOPPAR for the quarter is A$74.40 and the comp set averages A$62.00. The index is 74.40 / 62.00 x 100 = 120. Now compare RevPAR of A$196 against the set's A$189, an index of 104. You are converting each revenue dollar into more profit than the set, which points at cost per occupied room and outlet efficiency rather than at your pricing.

Common mistake: Reading a weak GOPPAR Index as an operations failure when the revenue mix caused it. A quarter loaded with wholesale and crew business can hold RevPAR up while flow-through collapses, because those rates arrive with intermediary cost and thin ancillary spend. Check the mix before you go looking for a payroll problem.

All glossary terms GOPPAR (Gross Operating Profit Per Available Room) RGI (Revenue Generation Index) Comp Set (Competitive Set)