Hotel Revenue Glossary · Operations

Walk (Walking a Guest)

The act of relocating a guest with a confirmed reservation to another hotel because the property is overbooked and has no available rooms. The hotel typically pays for the guest's room at the alternate property and provides transportation and compensation.

Why it matters: Walking a guest is the most costly consequence of overbooking gone wrong. Beyond the direct financial cost (paying for another hotel), it damages guest loyalty and brand reputation. Accurate no-show and cancellation forecasting minimizes walk incidents.

All glossary terms Overbooking No-Show Rate Cancellation Rate