Hotel Revenue Glossary · Metrics

Revenue Per Square Foot

Total revenue divided by the total rentable square footage of the property. This metric normalizes revenue performance across properties of different sizes and is especially useful for comparing meeting space, event venues, and mixed-use assets.

Why it matters: Revenue per square foot allows meaningful comparison between hotels with different room counts and layouts. It is particularly valuable for evaluating meeting space profitability and determining whether space is being optimized for its highest-value use.

All glossary terms TRevPAR (Total Revenue Per Available Room) GOPPAR (Gross Operating Profit Per Available Room) Total Revenue Management