Hotel Revenue Glossary · Strategy

Total Revenue Management

An approach that expands traditional room-focused revenue management to optimize all hotel revenue streams — rooms, food & beverage, event space, spa, parking, and ancillary services. Total RM evaluates guest value holistically rather than by room rate alone.

Why it matters: A group booking at a discount room rate that generates $50/person in F&B and $5,000 in meeting room rental may be more valuable than transient guests at BAR. Total revenue thinking prevents undervaluing business that generates significant non-room revenue.

All glossary terms TRevPAR (Total Revenue Per Available Room) GOPPAR (Gross Operating Profit Per Available Room) Displacement Analysis