Hotel Revenue Glossary · Technology

Real-Time Pricing Engine

A software component that continuously evaluates demand signals, competitive rates, and booking pace to adjust room prices in real time — multiple times per day or even per request — rather than relying on manual daily rate changes.

Why it matters: More frequent evaluation can surface changes sooner, but action quality depends on source latency, demand qualification, controls, conversion, capacity, and operator review. Speed alone does not prove a rate increase or incremental revenue.

All glossary terms Dynamic Pricing RMS (Revenue Management System) API Integration