Hotel Revenue Glossary · Segmentation

Military Rate

A discounted rate offered to active-duty military personnel, veterans, and their families. Military rates may be tied to per-diem allowances or offered as a flat discount off BAR as a goodwill gesture and demand-generation tool.

Why it matters: Military rates build goodwill and capture a loyal guest segment. Properties near military installations may depend on this business for base occupancy. Like government rates, the key is managing the discount level to ensure it does not displace more profitable demand.

All glossary terms Government Rate Rate Fence BAR (Best Available Rate)