Hotel Revenue Glossary · Pricing
CTA (Closed to Arrival)
A restriction that prevents new check-ins on a specific date while still allowing guests already in-house to continue their stay through that date. CTA is used to manage inventory on peak nights by requiring arrivals on adjacent dates.
Why it matters: CTA is a powerful tool for managing compression nights. By closing arrivals on Saturday but allowing Friday arrivals to stay through Saturday, you fill Saturday with longer-stay, often higher-value guests while protecting against one-night bookings.
All glossary terms MLOS (Minimum Length of Stay) Sell-Through Rate Fence