Hotel Revenue Glossary · Pricing

Sell-Through

A restriction requiring that a guest arriving on a specific date must also stay through a subsequent date. For example, a sell-through on Friday requires any Friday arrival to also book Saturday night.

Why it matters: Sell-through controls protect shoulder nights by ensuring guests arriving before a peak date also occupy the peak date. This maximizes occupancy on the most valuable nights while building inventory from adjacent dates.

All glossary terms MLOS (Minimum Length of Stay) CTA (Closed to Arrival) Length of Stay (LOS)