Hotel Revenue Glossary · Distribution

Best Rate Guarantee (BRG)

A hotel policy defining how eligible public-rate comparisons are assessed and remedied on direct channels. Coverage, exclusions, taxes, fees, room and rate comparability, claim timing, and remedy depend on the published terms and applicable requirements.

Why it matters: A clear and honoured rate-guarantee policy may reduce price concern for eligible shoppers. Measure claim handling, total-price parity, conversion, channel substitution, fulfilment cost, and contribution; it does not eliminate comparison behaviour or guarantee a higher-margin shift.

All glossary terms Direct Booking Rate Parity OTA (Online Travel Agency)