Hotel Revenue Glossary · Distribution

Direct Booking

A reservation made through a hotel-controlled website, call centre, front desk, or application rather than an external distributor. It may avoid a third-party booking commission but still carries media, technology, payment, loyalty, sales, service, and consent obligations.

Why it matters: Direct and intermediary bookings can have different costs, demand, cancellation, payment, loyalty, and service effects. Compare incremental net contribution and attribution from property data; direct is not universally most profitable and investment does not guarantee NRevPAR improvement.

All glossary terms OTA (Online Travel Agency) NRevPAR (Net Revenue Per Available Room) Distribution Channel