RevPerfect Answers

Hotel revenue management questions, answered.

Direct answers to the questions hotel revenue teams search most, with the working and practical context behind each answer.

• Fundamentals — 7 questions. What revenue management is, why it matters, and the core ideas every hotel should know.
• Metrics & KPIs — 9 questions. RevPAR, ADR, occupancy, GOPPAR and the benchmark indices — how to calculate and read them.
• Pricing & Rate Strategy — 8 questions. How hotels set, move and structure room rates to maximise revenue across every date.
• Demand & Forecasting — 7 questions. Forecasting demand, reading pace and pickup, and planning for seasons and events.
• Distribution & OTAs — 7 questions. OTA commissions, direct bookings, channel management and getting the most from every channel.
• Operations & Meetings — 5 questions. The revenue manager's day, the reports that run a hotel, and how to meet well.
• Technology & Tools — 4 questions. Revenue management systems, spreadsheets, AI and market benchmarks — what to use and when.
• Careers — 3 questions. How to become a revenue manager, the skills you need, and where the path leads.