Hotel Revenue Glossary · Metrics

RevPAR Yield

Actual RevPAR expressed as a percentage of the maximum possible RevPAR (if every room were sold at rack rate). It combines the effects of rate discounting and unsold rooms into a single efficiency percentage.

Why it matters: RevPAR Yield puts your performance in context of your property's potential. Two hotels with the same RevPAR may have very different yields if one has a much higher rack rate, meaning one is leaving more potential revenue uncaptured.

All glossary terms RevPAR (Revenue Per Available Room) Yield Rack Rate